Insurance Marketing in Indian Context - With New Approach on sharing cost of Insurance
Insurance Marketing in India remains a sellers arena each competing the other with various combination of products. However, the awareness level and need based selling remains an elusive dream for many. The onus is on insurance education remains with Insurance Companies, Regulator and Academic Frame work from the degree level. The larger participation of Individual can only be created with higher disposable income and assured returns on insurance products. The innovative product mix of sharing cost of insurance by the employer and return of premium with appreciation would be more attractive product than the conventional or Ulip based products. The transfer of cost of insurance to employer in Employer-Employee Scheme would thus have a meaningful binding of employee with employer and for the employer can vouch for his Insurable Interest on his employee. The employer can compute the expenses under section 30 to 36 and those of u/s 37(1) as per section 17(2)(V). The whole of insurance